The full template
Words in brackets, like [Client Name], fill in automatically from your client's details when you use the template in Clientary.
In the editor, you can change any section and package options. Once you send it, your client picks a package and signs online. Edit this template online
Thank you for inviting [Company Name] to work on [Client Name]'s packaging. This proposal covers what we heard, how we'll get from research to print-ready files, what you'll receive, and three options to choose from.
What We Heard
[Summarize the brief, for example: labels for a line of six small-batch hot sauces in 5 oz bottles, plus a three-pack gift box, ready for a retail and online launch.]
How We Work
1. Research. A look at your category on the shelf and online, a review of competitors, and a call with your printer or manufacturer to confirm materials, print methods, and constraints.
2. Concepts. Distinct creative directions, each shown on your lead product as realistic 3D mockups. You choose one to develop.
3. Design across the range. The chosen direction refined over two rounds of feedback, then applied to every product with a system for flavors, sizes, or variants.
4. Print-ready files. Final artwork built on the dielines your printer supplies, with bleeds, color specifications, and the text you provide. We review the printer's proof with you before printing.
5. Press check (optional). We attend the print run to check color and quality before the full run is printed.
Options
Every option includes research, concepts, two rounds of refinement, and print-ready files. Printing is quoted and billed by your printer directly.
| Research and production review | $1,500.00 |
| Packaging concepts, 2 directions | $3,500.00 |
| Final design and print-ready files | $2,000.00 |
| Total | $7,000.00 |
| Research and production review | $2,500.00 |
| Packaging concepts, 3 directions | $4,500.00 |
| Lead product design and print-ready files | $2,500.00 |
| Additional variants (5) | $3,000.00 |
| Total | $12,500.00 |
| Research and production review | $2,500.00 |
| Packaging concepts, 3 directions | $4,500.00 |
| Lead product design and print-ready files | $2,500.00 |
| Additional variants (5) | $3,000.00 |
| Gift box or secondary packaging | $2,500.00 |
| 3D product renders for your online store (6) | $900.00 |
| Press check (half day) | $800.00 |
| Total | $16,700.00 |
Timeline
Most packaging projects take 8 to 12 weeks from kickoff to print-ready files. Printer lead times are on top of that, so we'll plan backward from your launch date at kickoff.
What We Need From You
- Dielines, materials, and print specifications from your printer or manufacturer
- Final product names, descriptions, and all regulatory text, such as ingredients, nutrition panels, and barcodes
- Product samples for reference and photography
- Consolidated feedback within five business days of each presentation
You're responsible for checking that regulatory text and product claims are accurate and meet the rules for your market. We place them exactly as supplied.
Revisions
Two rounds of refinement are included for the chosen direction. Further rounds, new variants, or a new direction after one has been chosen are billed at $150 per hour with your approval first.
Ownership and Licensing
Once the project is paid in full, [Client Name] owns the final packaging designs. Concepts that weren't chosen remain ours. Dielines belong to your printer or manufacturer. Fonts and stock imagery are licensed from their makers under their own terms. We may show the finished packaging in our portfolio once it's on sale.
Payment Terms
50% of the selected option is due on signing, 25% when you choose a concept direction, and 25% on delivery of the print-ready files. Invoices are due within 15 days.
Acceptance
Choose an option and sign below to accept this proposal. We'll be in touch within one business day to schedule kickoff.
How to use this template in Clientary
- Edit it online. Change any section, add your own, and add a fee table with packages the client can choose from. No account needed.
- Preview it as your client will see it. Fill in who it's for and pick a design.
- Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your proposal is waiting in your new account with your client's details filled in.
- Send it to be signed. Your client reviews, chooses a package, and signs online, and you can see when it's viewed and signed.
Learn more about proposal software in Clientary.
