Social Media Management Proposal Template

Thank you for the conversation about [Client Name]'s social media. This proposal covers what we'll aim for, how we'll plan and create content, how you approve it, how we look after your community, and three options to choose from.

What We'll Aim For

[Summarize the goals, for example: post consistently on the channels your customers use, grow engaged followers, and send more visitors from social media to the website.]

How We Work

Strategy and calendar. Month one starts with a review of your channels and competitors, and a strategy we agree on together. Each month after, we share a content calendar two weeks ahead.

Content creation. Posts written and designed in your brand, including graphics, captions, and hashtags. Higher options add short videos made from footage you supply or stock.

Approvals. You approve the calendar and every post before it goes out. Please send changes or approval within three business days. Nothing is posted without your approval.

Community management. We reply to comments and messages during business hours, usually within one business day. Complaints, sensitive topics, and anything we can't answer are passed to your team.

Reporting

You'll receive a monthly report on reach, engagement, follower growth, and visits to your website, with a 30-minute review call to agree on next month's focus.

Options

Options are billed monthly in advance. Advertising spend is billed separately at cost and paid directly to the platforms.

Starter · 2 channels, 3 posts a week

Strategy, content calendar, and reporting	$600.00
Posts, 12 per month (12)	$900.00
Community management, 4 hours per month (4)	$480.00
Total	$1,980.00

Growth · 3 channels, 5 posts a week, short videos

Strategy, content calendar, and reporting	$800.00
Posts, 20 per month (20)	$1,500.00
Short videos, 4 per month (4)	$1,000.00
Community management, 10 hours per month (10)	$1,200.00
Total	$4,500.00

Full service · 4 channels, daily posts, paid social

Strategy, content calendar, and reporting	$1,000.00
Posts, 30 per month (30)	$2,250.00
Short videos, 8 per month (8)	$2,000.00
Community management, 20 hours per month (20)	$2,400.00
Paid social campaign management	$1,200.00
Total	$8,850.00

What's Not Included

• Advertising spend, which you pay to the platforms directly
• Photo and video shoots on location, which we quote separately
• Influencer fees and giveaways
• Monitoring outside business hours, and crisis communications
• Hours beyond the monthly scope, billed at $120 per hour with your approval

Term and Cancellation

Management starts with a three-month minimum term, then continues month to month. Either party may end it with 30 days' written notice. You may change options with the start of any month.

Payment Terms

The first month's fee is due on signing. After that, fees are invoiced on the 1st of each month and due within 15 days. We may pause posting on accounts more than 30 days overdue.

Ownership and Access

Content we create for you is yours once paid for. Stock images and music are licensed under their own terms. Your social profiles and ad accounts stay in your name, with access granted to us for the length of the agreement.

Acceptance

Choose an option and sign below to get started. We'll schedule your strategy call within one week.