The full template
Words in brackets, like [Client Name], fill in automatically from your client's details when you use the template in Clientary.
In the editor, you can change any section and package options. Once you send it, your client picks a package and signs online. Edit this template online
Thank you for considering [Company Name] for your new website. This proposal covers what we heard about your goals, how we'll work, what you'll receive, and three packages to choose from.
Your Goals
From our conversations, the new site needs to:
- [Goal, for example: turn more visitors into booked consultations]
- [Goal, for example: let your team update pages without a developer]
- [Goal, for example: load quickly and work well on phones]
We'll measure success against these goals at launch and again 60 days after.
Our Process
1. Discovery. A kickoff workshop to agree on audience, goals, and the pages the site needs. You'll receive a sitemap and content plan.
2. Design. Wireframes for key pages, then full designs in your brand. Each package includes set rounds of revisions.
3. Build. We develop the site on a content management system, so your team can edit pages, posts, and images.
4. Content and testing. We load content, test on major browsers and devices, and check speed, accessibility basics, and search essentials.
5. Launch and training. We launch, set up redirects from your old site, and train your team in a recorded session.
What You Provide
- Final copy for each page, unless copywriting is included in your package
- Your logo, brand guidelines, and any photography you own
- Access to your domain, hosting, and current site
- Feedback within 5 business days at each review, so the schedule holds
Choose your package
All packages include discovery, design, development, testing, launch, and training. They differ in the number of page templates, revision rounds, and extras.
| Discovery and content plan | $1,500.00 |
| Design, up to 3 page templates | $3,000.00 |
| Development and launch | $4,500.00 |
| Total | $9,000.00 |
| Discovery and content plan | $2,000.00 |
| Design, up to 6 page templates | $5,500.00 |
| Development and launch, including blog | $8,000.00 |
| Copywriting, up to 6 pages | $2,400.00 |
| Total | $17,900.00 |
| Discovery and content plan | $3,000.00 |
| Design, up to 10 page templates | $9,000.00 |
| Development and launch, including blog | $14,000.00 |
| Copywriting, up to 12 pages | $4,800.00 |
| CRM and booking integrations | $2,500.00 |
| Total | $33,300.00 |
Timeline
Essential sites typically launch in 6 to 8 weeks, Growth in 8 to 12 weeks, and Premium in 12 to 16 weeks from kickoff. Delays in content or feedback move the launch date by the same amount.
Revisions and Changes
Each package includes the revision rounds listed. Further rounds, new page templates, or features outside this proposal are billed at $125 per hour, quoted before we begin.
Hosting and Ongoing Support
Hosting, domain renewal, and third-party plugin or service fees are paid by [Client Name] directly. Ongoing maintenance and updates after launch are available on a separate monthly plan.
Payment Terms
50% of the package fee is due on signing to reserve your project dates. 25% is due on design approval and 25% at launch. Invoices are due within 15 days.
Ownership
Once paid in full, you own the design and content of your site. Third-party software, fonts, and stock images remain under their own licenses. We may show the finished site in our portfolio unless you ask us not to.
Acceptance
Choose your package and sign below to accept this proposal and reserve your project start date.
How to use this template in Clientary
- Edit it online. Change any section, add your own, and add a fee table with packages the client can choose from. No account needed.
- Preview it as your client will see it. Fill in who it's for and pick a design.
- Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your proposal is waiting in your new account with your client's details filled in.
- Send it to be signed. Your client reviews, chooses a package, and signs online, and you can see when it's viewed and signed.
Learn more about proposal software in Clientary.
